Tuscaloosa, AL – Black Warrior Coffee Company (BWCC), a Tuscaloosa-based coffee roasting company has partnered with Fleet Feet Tuscaloosa to offer a private-label coffee collaboration exclusively available at the Fleet Feet retail location in Downtown Tuscaloosa. The deal is the first of its kind for BWCC.
The partnership, effective immediately, aligns with Fleet Feet’s efforts to support other local businesses and build community while it aligns with BWCC’s “Fuel Your Warrior” campaign to encourage customers to fuel their bodies and minds with healthy products and content.
“We’re excited to offer “The Warm Up,” a coffee collaboration with Black Warrior Coffee, to our patrons, our local running community and all those who seek active lifestyles,” Henry Carpenter, owner of Fleet Feet Tuscaloosa, said. “I personally love the coffee and think it fits well with who our customers are and how they want to fuel their bodies.”
Black Warrior Coffee Company is built around the idea of fueling yourself with healthy products and content and making a difference through encouragement, inspiration, hope and positivity. It’s the foundation for the “Fuel Your Warrior” campaign.
“We want everything we do to be about making a difference and having a positive impact,” Doug Killough, Co-founder and head of marketing, said. “We are all about fueling our customers with good coffee and inspiration, encouragement, hope or whatever fuel they need to fight whatever it is they’re fighting for. In this case, partnering with Fleet Feet is an opportunity for us to fuel healthy, active lifestyles.”
The private-label coffee, appropriately named "The Warm Up," will be available at Fleet Feet at 2218 University Blvd. Unit B, Tuscaloosa, AL 35401 beginning Saturday, May 4, 2024.
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About Fleet Feet Tuscaloosa
Fleet Feet is a locally-owned and operated retailer providing everything for active lifestyles from running shoes, to gear and accessories, to apparel. Fleet Feet Tuscaloosa is owned and operated by Henry Carpenter. To learn more, visit fleetfeettuscaloosa.com.
About Black Warrior Coffee Company
Black Warrior Coffee Company is a coffee roaster based in Tuscaloosa, Alabama that sells coffee directly to consumers, through local retailers and through wholesale partners. Founded by Cyle Crain, Stephen Glenn and Doug Killough, BWCC is the result of a love for quality coffee blended with a passion for community. To learn more, visit blackwarriorcoffee.com.
Media Contact:
Doug Killough
Co-owner, Marketing & External Affairs
Black Warrior Coffee Company
doug@blackwarriorcoffee.com